The second part of the interview with Minetta Rogers, in which we discuss scent’s role in personal identity, Los Angeles’ scent culture, and fragrance trends of the past and future.
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A conversation with Minetta Rogers, Director of Operations at the Institute for Art and Olfaction in Los Angeles, on scent as an experimental playground, the Perfume Design Challenge series, and what the IAO offers scent enthusiasts,
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On the privilege of witnessing an olfactive memory, how fragrance helps ground us in our bodies, and making a case for giving scents a proper context.
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A chat with the candle maker and emergent perfumer on starting his own business, smelling everything once, and how fragrance can help you come to an understanding of yourself.
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On the smells and objects that remind her of her mother, the power of perfume to dig up forgotten memories, and the qualities she wants to convey through—what else—fragrance.
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On growing up in a scentless household, learning to turn inwards and take interest in yourself, and trying to trust your instincts when your instincts tell you not to.
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On the importance of balancing your chakras, the signature scents of the spirits who visit her—and how not to freak out when they do.
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